Apptegy · 9 hours ago
Product Marketing Manager
United States
Full-time
Remote
Mid Level
3+ years exp
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Responsibilities
Own the end-to-end execution of major product and feature launches, from strategy to post-launch analysis.
Partner with Product Management on minor launches, ensuring awareness and readiness for these new features and enhancements. Develop and maintain detailed launch plans, timelines, and cross-functional coordination.
Create compelling messaging, positioning, and value propositions that resonate with target personas.
Support Director of Product Marketing in crafting the annual launch roadmap, narratives, and market touch points.
Build and maintain strong partnerships with product management, sales enablement, client experience and other teams.
Partner with Enablement to develop and provide materials and collateral (e.g., case studies, one-pagers, video scripts) to ensure internal teams are equipped to communicate product value effectively.
Lead launch readiness meetings and track alignment with go-to-market goals.
Collaborate with the Marketing Team to design and execute drip campaigns that drive feature awareness and adoption.
Partner with Client Experience to understand adoption trends across market segments, and support retention strategy and development.
Leverage adoption strategies and playbooks to prioritize and create additional materials and resources that can drive end-user adoption.
Conduct ongoing competitive analysis and customer research to inform positioning and launch strategies.
Track and analyze product adoption metrics to assess success and identify areas for improvement.
Qualification
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Required
3+ years of product marketing experience in a B2B SaaS organization
Experience managing an aggressive product roadmap and leading launches successfully
Experience developing product positioning, messaging, and buyer personas, and building awareness and adoption of value-based messaging across teams
Experience leading projects and project teams while balancing competing priorities
Experience in using messaging to create supporting collateral and resources for Sales and Client Experience teams
Ability to craft playbooks and processes that align to Product Marketing best practices and support adoption across cross-functional teams
You thrive in fast-paced environments, can work independently and within cross-functional groups
Preferred
Experience in K-12/EdTech Markets is a plus
Experience reaching end users with a B2B2C motion a plus
A Pragmatic, PMA, or other product marketing certification is a plus
Benefits
Comprehensive medical, dental, vision, and life insurance coverage
Retirement 401(k) with employer match
Health Savings Accounts (HSA) and Flexible Spending Accounts (FSAs)
Mental Health Reimbursement
Unlimited paid time off including seasonal (December) company-wide time off
Paid parental and medical leave
Company
Apptegy
Powering your school's identity. Our technology helps K12 leaders build a strong digital brand, without adding work to their teams.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$19.98MKey Investors
Five Elms Capital
2019-03-22Series Unknown· $13.18M
2017-05-30Series A· $5.7M
2015-11-01Seed· $1.1M
Leadership Team
Jeston George
Founder and CEO
R
Rasesh Patel
Chief Technology Officer
Recent News
2024-01-20
Business Facilities
2023-12-22
Weekly Villager
2023-12-22
Company data provided by crunchbase
