Avinode Group · 2 days ago

Product Marketing Manager

Florida, United States

Full-time

Onsite

Senior Level

5+ years exp

Wonder how qualified you are to the job?

Maximize your interview chances

Air TransportationProfessional Services

Hiring Manager

Valerie D.

Insider Connection @Avinode Group

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Identify and execute activities to increase preference, demand, and sales opportunities for our product offerings.

Develop and improve Product Marketing Function processes & way of working.

Support and enhance usage of our solutions & product adoption.

Support Sales, Customer Success, Account managers, and onboarding teams to successfully communicate & sell our products and solutions.

Develop customer-centric product positioning and messaging that articulates our product value and supports customers in all stages of our customer journey.

Develop our Customer Segments and User personas.

Create compelling launches of new products and features to generate product interest and adoption.

Understand buyer needs and promote our solutions to them.

Manage end-to-end go-to-market plans, working with cross-functional teams to increase impact and outcome.

Analyze market & competitive trends and translate data into product messaging.

Manage KPIs to drive product adoption and customer engagement.

Set and ensure the right metrics and KPIs are in place to effectively evaluate success.

Monitor and analyze the effectiveness of efforts, making data-driven adjustments as needed.

Provide regular reports and insights on metrics and their impact on business goals.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingSaaS Industry KnowledgeProject ManagementCross-Functional CollaborationDigital MarketingCampaign ManagementCopywritingProblem-SolvingInterpersonal CommunicationTime ManagementCreativityPassionAdaptabilityLeadership