200+ applicants
Callahan & Associates, Inc. ยท 2 days ago
Product Marketing Manager
United States
Full-time
Remote
Mid Level
4+ years exp
Wonder how qualified you are to the job?
Maximize your interview chancesCreditFinance
Hiring Manager
Angie Harris (she, her, hers)
Insider Connection @Callahan & Associates, Inc.
Responsibilities
Product Positioning and Messaging: Develop and refine product positioning, value propositions, and key messaging that differentiate our products in the market.
Campaign Management: Develop and execute marketing programs and product messaging to drive product usage and demand.
Demand Generation: Develop and execute strategies to increase customer engagement, grow existing client relationships, and acquire new leads.
Sales Enablement: Communicate project updates and value propositions to the sales team and create and maintain sales and client-related collateral.
Metrics and Reporting: Embrace a data-driven approach by reviewing marketing metrics, setting goals for product usage and engagement, and monitoring and reporting on campaign performance.
Client Advocacy & Feedback: Gather and analyze customer feedback to inform product improvements and marketing strategies.
Market Intelligence: Conduct comprehensive market research to understand customer needs, market trends, and the competitive landscape.
Cross-Functional Collaboration: Collaborate with account management, analytics, sales, training teams, and senior management to ensure messaging and campaigns align with corporate and customer needs.
Marketing Team Support: Provide direct support to the marketing team as needed to achieve overall marketing goals.
Qualification
Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.
Required
4-6 years of experience in marketing or related field.
BA/BS Degree
Excellent project management skills
A curious problem-solver who likes to roll up their sleeves and get the job done.
Excellent communication, storytelling, and presentation skills.
Confidence and comfort in working with complex and technical products and making them easier to understand.
Proficient in email marketing and marketing automation platforms (such as Marketo)
Ability to lead projects from ideation to execution.
Excellent interpersonal skills and leadership ability to interact with and influence staff, colleagues, cross-functional teams, and third parties.
A strong desire to leverage the latest technology and communication methods to influence prospects and customers.
Strong verbal and written communication skills.
Exceptional time management and excellent attention to detail, with a highly enthusiastic attitude and an eye for quality.
A self-starter, willing to invest time and effort to learn new skills and techniques.
Ability to work in a vibrant, fast-paced environment, where your job may be different every day.
Preferred
Previous experience in a marketing agency is a plus.
Previous experience in product marketing, SaaS, and/or financial services is a plus.
Previous experience with CRMs is a plus.
Previous experience with Google Analytics is a plus.
Company
Callahan & Associates, Inc.
Callahan & Associates is dedicated to helping the credit union industry thrive.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Jon Jeffreys
President & CEO
Recent News
2024-04-10
2024-04-10
Company data provided by crunchbase
