75 applicants

Company

Cariloop · 6 hours ago

Product Marketing Manager

USA

Full-time

Remote

Mid Level

3+ years exp

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Responsibilities

Develop product positioning and messaging that resonates with target audiences, including channel partners, employers, and members You will differentiate Cariloop in the employer-sponsored benefits market and adapt messages as we enter new markets and distribution channels.

Establish and execute GTM strategies for product launches, including messaging, engagement recommendations for members, and product-related materials for clients and prospects. Organize and project manage new GTM initiatives cross-functionally from ideation to release.

Conduct and maintain market analysis and competitive intel to understand employer and member needs and identify trends in employee/caregiving benefits. Use these insights to educate cross-functional team members and inform product strategy, messaging, and positioning.

Develop and maintain internal and external content to enable Sales and Client Success including collateral, product positioning guidance, product sheets, videos, slides, product demos, and competitive positioning materials.

Partner with Demand Generation and Content Marketing to create landing pages, product overviews, blog posts, and webinars that resonate with our buyers and drive high-intent traffic/MQLs.

Develop and implement a process for conducting and interpreting customer research initiatives. Collaborate with our Member Research team to continuously refine messaging across multiple channels (email, printed, in-app, etc.), ensuring it drives demand, product utilization, and engagement.

Drive connection and collaboration between Products, Engineering, Customer Success, Sales, and Marketing as we align our priorities and messaging.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingB2B MarketingB2B2C MarketingGTM StrategiesMarket AnalysisContent CreationProject ManagementData InterpretationEmployee Benefits Experience

Required

Bachelor’s degree in marketing, business, or a related field of study or equivalent years of experience.

3-5+ years of experience in product marketing and a strong understanding of B2B and B2B2C marketing.

Proven track record in developing and implementing product positioning and messaging strategies for diverse B2B and B2C audiences.

Hands-on experience in content creation for Marketing, Sales, and Client Success teams.

Demonstrated success leading GTM strategies for new product and feature launches from ideation to execution.

Exceptional written and verbal communication skills with a demonstrated ability to influence stakeholders at all levels of an organization using clear, effective, and compelling messaging.

Skilled in market analysis, data interpretation, and the ability to apply insights to improve product positioning.

Strong project management skills, including driving alignment, planning resources, and achieving shared goals and deliverables on time.

Able to learn and adapt to new or existing product marketing tools and technology to support data-driven marketing and decision-making.

Preferred

Experience in the employee benefits industry.

Benefits

Comprehensive Medical, dental, and vision insurance coverage

Employer contributions to 401k retirement plans and Health Savings Accounts (HSA), empower you to build a secure financial future while taking care of your present needs.

Company-sponsored life, short-term, and long-term disability insurance, providing peace of mind in both anticipated and unforeseen life events

Access to Cariloop's member portal and services for both you and your family, offering a wealth of resources and support in navigating your caregiving journey

Annual stipends through our partner UrbanSitter, providing access to trusted care for your entire household, spanning childcare, tutoring, pet sitting, housekeeping, and senior care services

Open time-away policy and 14 paid company holidays yearly, promoting self-care and work-life balance, reflecting our commitment to Looper's well-being

Quarterly mental health days where all Loopers are encouraged to disconnect and recharge for the day

Paid volunteer time away, allowing all Loopers to make a positive impact in our communities

Fully paid caregiver leave for all Loopers, reflecting our commitment to supporting caregivers within our own company