Compliancy Group · 3 hours ago

Product Marketing Manager

United States

Full-time

Remote

Mid Level

$130K/yr - $130K/yr

3+ years exp

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Tara Hass

Insider Connection @Compliancy Group

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Responsibilities

Develop and execute comprehensive go-to-market (GTM) strategies for new product launches, including positioning, messaging, and sales enablement.

Work closely with product management, sales, and marketing teams to align product vision with customer needs and market trends.

Define clear product positioning and messaging tailored to target audiences.

Craft compelling content and sales collateral that effectively communicates the product's value proposition.

Develop high-quality, technically accurate content such as white papers, case studies, blog posts, webinars, and videos that build awareness and demonstrate the value of Compliancy Group’s products.

Conduct market research and competitive analysis to identify market trends, customer needs, and potential opportunities.

Gather customer feedback to influence product development and messaging improvements.

Create sales tools, presentations, and training materials to support the sales team in effectively communicating the product's value.

Partner with the sales team to develop sales strategies and identify key product selling points.

Work closely with product management, engineering, and customer success teams to ensure products meet customer expectations and are delivered on time.

Collaborate with the content and digital marketing teams to drive campaigns and initiatives that promote product features and benefits.

Lead end-to-end product launches, ensuring alignment across all teams and execution against timelines.

Coordinate launch activities, including website content updates, email marketing, webinars, and press releases.

Analyze and report on product performance, including adoption rates, revenue impact, and customer feedback.

Measure the success of marketing programs and adjust strategies based on performance data.

Work with the customer success team to identify customer success stories, testimonials, and case studies.

Develop and promote customer advocacy programs to drive awareness and product credibility.

Qualification

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Product MarketingGo-to-Market StrategyMarket ResearchSales EnablementCross-Functional CollaborationSalesforceHubSpotGoogle AnalyticsDigital MarketingSEOSEMContent MarketingProject Management