COMPLY · 12 hours ago

Product Marketing Manager

United States

Full-time

Remote

Mid Level

$110K/yr - $120K/yr

3+ years exp

Maximize your interview chances

Business DevelopmentCompliance

Insider Connection @COMPLY

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Research and analyze competitor positioning, market trends, expansion opportunities, and customer adoption

Conduct monthly win-loss analysis for install base and net new business across product lines and solutions

Synthesize research findings and develop go-to-market strategies to expand into new markets, displace competitors, and accelerate new business growth

Act as the voice of the customer to gain a deeper understanding of customer challenges, user adoption, underserved needs, and feedback across product lines – bringing key findings to product and go-to-market teams

Design and execute COMPLY’s first-ever compliance industry trends research report, which includes survey creation, analysis, and content development

Work closely with the marketing and revenue operations team to understand which messages, campaigns, and product launches drive pipeline and bookings

Partner with marketing, product, and compliance consultants to develop product vision, positioning and messaging, value propositions, points of differentiation, market opportunity analysis, and customer proof points

Continuously iterate on ICPs, personas, and buying groups across SMB, mid-market, and enterprise customers and target accounts

Develop and deliver go-to-market campaign and content strategies to reach customers across the buying journey

Work closely with the content marketing team to identify, develop, and manage the content creation of product-specific assets including pitch decks, solution sheets, webinars, presentations, product roadmap, and more

Manage product launch timelines, deliverables, communications, and materials – including presentations, pitch decks, solution sheets, website copy, webinars, and videos

Assist with defining success metrics and revenue targets for product launches and analyze post-launch performance

Work closely with sales and customer enablement teams to conduct training sessions around new solutions and services

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

SaaS marketingMarket analysisCompliance regulationsMarket surveysRelationship building