COMPLY · 7 hours ago
Product Marketing Manager
United States
Full-time
Remote
Mid Level
$110K/yr - $120K/yr
3+ years exp
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Responsibilities
Market Research, Analysis, Expansion and Adoption
Research and analyze competitor positioning, market trends, expansion opportunities, and customer adoption
Conduct monthly win-loss analysis for install base and net new business across product lines and solutions
Synthesize research findings and develop go-to-market strategies to expand into new markets, displace competitors, and accelerate new business growth
Act as the voice of the customer to gain a deeper understanding of customer challenges, user adoption, underserved needs, and feedback across product lines – bringing key findings to product and go-to-market teams
Design and execute COMPLY’s first-ever compliance industry trends research report, which includes survey creation, analysis, and content development
Work closely with the marketing and revenue operations team to understand which messages, campaigns, and product launches drive pipeline and bookings
Partner with marketing, product, and compliance consultants to develop product vision, positioning and messaging, value propositions, points of differentiation, market opportunity analysis, and customer proof points
Continuously iterate on ICPs, personas, and buying groups across SMB, mid-market, and enterprise customers and target accounts
Develop and deliver go-to-market campaign and content strategies to reach customers across the buying journey
Work closely with the content marketing team to identify, develop, and manage the content creation of product-specific assets including pitch decks, solution sheets, webinars, presentations, product roadmap, and more
Manage product launch timelines, deliverables, communications, and materials – including presentations, pitch decks, solution sheets, website copy, webinars, and videos
Assist with defining success metrics and revenue targets for product launches and analyze post-launch performance
Work closely with sales and customer enablement teams to conduct training sessions around new solutions and services
Qualification
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Required
3-5 years of SaaS marketing experience - with an emphasis on conducting market analysis and messaging
Ability to quickly understand and interpret the complexities of SEC, FCA, FINRA and state compliance rules, regulations, and obligations
Experience conducting large-scale market surveys and analysis – with the ability to interpret and identify industry trends
Must have strong writing skills and be comfortable with writing messaging, short- and long-form content on a regular basis
Attention to detail, great communication, and the ability to coordinate and build relationships with internal team members and customers
Benefits
Unlimited PTO
Paid bonding leave
100% remote work flexibility with a WFH stipend
Company
COMPLY
COMPLY provides and offers resources and consultation services on technical and professional skills for the compliance industry.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Deepak Kaimal
Chief Technology Officer
Recent News
2024-12-05
GlobeNewswire News Room
2024-11-21
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