Cortex Building Intelligence · 1 day ago
Product Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
5+ years exp
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Responsibilities
Own the product marketing lifecycle: Design and own our go to market commercialization marketing strategy, differentiated messaging, and content to support our growth engine in a competitive, highly fragmented marketplace
Craft compelling content across various formats including brochures, white papers, blog posts, case studies, and webinar presentations. Develop educational content and marketing collateral, translating product value into compelling and digestible materials for our target audience
Work in the field alongside seasoned account executives to bring customer value to life through case studies, support for ESG reports, and video testimonials; Voice of the Customer research and in-person field exposure to clients will be critical
Collaborate closely with the Product team to understand and capture current and future product capabilities; bring customer insights from the market to product to inform the roadmap and categories of feature sets
Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria including owning ongoing, well-researched competitive analysis of the building analytics, energy software and real estate tech landscape
Support sales pipeline build with credibility and well-researched perspectives on the market trends and developments that come to life in thought leadership content and sales enablement tools
Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the product plan
Help maintain and evolve marketing process and performance metrics, including integration plans for Salesforce, Hubspot and social media platforms
Participate in account-based marketing efforts into top Strategic Accounts
Lead marketing activities and events strategies with a consistent and impactful message resonating in all online communication channels, particularly the website and corporate pages
Support growth in ARR and overall success of business in bringing innovative products to market
Contribute to strong differentiation and adoption of new products and modules to support further value realization for our customers
Build proof points to endorse our products and customer success outcomes so Cortex continues to stand out in a crowded market
Expand target audience and awareness of our capabilities and how we help customers make progress against their ESG goals
Qualification
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Required
5+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
Comfortable using collaboration and CRM tools such as Slack and Salesforce
Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer
Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties
Bachelor’s degree in business, liberal arts, or marketing
Preferred
Experience in climate technology, building analytics and energy software
MBA
Benefits
Competitive compensation and equity
Access to 6 medical plans (Cortex covers 100% of the premiums for base plan)
Access to 3 dental plans (Cortex covers 100% of the premiums for base plan)
Access to 2 visions plans
Online mental health support through Talkspace
Access to Health Spending Account and Flexible Spending Account
Commuter benefits
Access to 401k plan
12 paid holidays
Unlimited paid time off
Company
Cortex Building Intelligence
Cortex Building Intelligence partners with commercial real estate leaders to bring their sustainability commitments to life through tailored strategies and meaningful action.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$11.13MKey Investors
4490 Ventures
2021-05-12Series A· $6M
2018-04-09Seed· $1.65M
2017-01-05Seed· $3.47M
Leadership Team
Bryan Bennett
CEO & Founder
David Brewster
Executive Chair
Recent News
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