ExploreLearning · 1 day ago

Product Marketing Manager

Dallas, TX

Full-time

Remote

Mid, Senior Level

5+ years exp

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Responsibilities

Becoming trained on the ExploreLearning product suite, differentiators, customers, and competitors.

Driving product adoption with clear and compelling value propositions, positioning, and growth strategies with respect to decision-maker persona needs, pain points, competitive landscapes, budgets, and purchasing processes.

Collaborating with go-to-market teams to: Develop and implement strategic initiatives that effectively identify, target, and attract new customers and retain and expand existing customers.

Inform and support omnichannel marketing efforts that focus on and incorporate key product value, positioning, and growth strategies.

Identify initiatives to grow key territories and accounts through expansion, cross-selling, and competitive displacement strategies.

Contribute to product launch strategies and ongoing support for sales and marketing efforts to ensure marketplace success.

Gathering and sharing audience, competitive, and industry trends and insights through research, data analysis, and internal input to help shape product and marketing strategies.

Leveraging dashboards and reports to monitor and communicate the performance of strategic initiatives and their impact on outcomes related to product bookings, revenue, customer acquisition, and retention.

Serving as a key point of contact between marketing, product, customer success, and sales teams to ensure consistent messaging and cohesive execution by helping internal partners effectively communicate the unique value of our offerings through various training, touchpoints, and enablement tools (messaging frameworks, guides, presentations, playbooks, etc.).

Qualification

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Product marketing experienceGo-to-market strategiesCustomer insightsK12 edtech experienceSTEM instruction experienceData analysisMicrosoft OfficeMicrosoft TeamsProject management tools

Required

Bachelor’s degree.

5+ years of product marketing experience.

Experience building compelling go-to-market strategies that convey compelling product features and benefits for multiple buying personas.

A proven track record of building successful relationships and partnerships internally, across all organizational levels, and externally with high-value customers.

The ability to convey complex ideas, including product descriptions and research data, into captivating audience-focused language.

Experience in and passion for collecting and using customer insights and market research to drive strategic product marketing decisions.

An engaging, effective communication style, both verbally and written; experience leading compelling in-person and virtual meetings.

Proficiency in Microsoft Office (Word, Excel, PowerPoint), Microsoft Teams, and familiarity with project management tools.