Follett Software · 1 day ago

Product Marketing Manager

United States

Full-time

Remote

Mid Level

3+ years exp

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Responsibilities

Develop and Execute GTM Strategies: Define and implement go-to-market strategies for new product launches, market expansions, and product updates to drive adoption and revenue growth.

Product Positioning and Messaging: Craft compelling product positioning and messaging that clearly communicate the value of our products to target audiences across various channels.

Customer and Market Research: Conduct customer, competitor, and market research to understand industry trends, customer needs, and competitive landscapes.

Content Creation: Collaborate with Content Marketing to develop product-related content such as website copy, product overviews, whitepapers, webinars, case studies, and blogs.

Demand Generation Support: Partner with the Demand Generation team to develop and execute marketing campaigns that generate leads and support customer acquisition.

Sales Enablement: Create sales tools, training materials, and pitch decks to empower Sales and Customer Success teams with the knowledge to effectively position and sell products.

Customer Feedback and Advocacy: Work with Product Management and Customer teams to gather and analyze customer feedback to guide product development, inform go-to-market decisions, and identify opportunities for customer advocacy.

Performance Analysis and Feedback Loops: Collaborate with Marketing Operations and Demand Generation teams to monitor product and campaign performance metrics, analyze data, and adjust marketing tactics to optimize results and meet business objectives.

Other duties as assigned

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingGo-to-market StrategiesProject ManagementSaaS ExperienceB2B ExperienceData-driven Decision MakingCustomer SegmentationBuyer PersonasCustomer Journey MappingAtlassianFigmaMiroAsanaHubSpotMarketoSalesforce

Required

Bachelor’s degree in marketing, business, education, or related field.

3-5+ years of experience in product marketing or a related role within a SaaS, technology, or B2B company.

Strong project management skills and ability to work cross-functionally with Product, Sales, Customer Experience, and Marketing teams.

Excellent written and verbal communication skills, with a talent for creating clear and engaging messaging positioning complex offerings across solutions sales.

Strong understanding of product management frameworks, effective prioritization strategies, and cross-functional collaboration.

Ability to distill complex product information into concise and compelling messaging.

Proficiency in tools such as Atlassian, Figma, Miro, Asana, HubSpot, Marketo, Salesforce, and various project management tools.

Analytical mindset with a focus on data-driven decision-making.

Familiarity with customer segmentation, buyer personas, and customer journey mapping