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Company

HashiCorp · 22 hours ago

Product Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$144K/yr - $170K/yr

5+ years exp

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Cloud InfrastructureCyber Security

H1B Sponsor Likely

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Responsibilities

Develop compelling, solution-focused messaging and positioning tailored to different customer segments (enterprise to SMB) and key personas.

Craft narratives that emphasize business value, drive differentiation, and highlight customer success.

Collaborate closely with PM teams to shift the focus from features to value-driven stories that resonate with both customers and partners.

Define and own the strategy for extending HashiCorp’s solutions through SI and strategic partner ecosystems, ensuring value propositions, use cases, and narratives align with partner priorities to drive adoption.

Partner with internal teams—alliances, product management, sales, product marketing, and enablement—to create solution-focused programs that resonate with managed and unmanaged customers and support SI-driven opportunities.

Collaborate with peer marketing, DevRel, partner programs, and enablement teams to deliver core assets and provide guidance on peripheral assets and programs.

Ensure these efforts drive accelerated B2B sales activation and generate excitement and engagement through self-service channels.

Design and deliver enablement resources for both external SI partners and internal sales enablement teams.

Ensure SI partners and internal teams are equipped to articulate the value of HashiCorp’s solutions and identify integration opportunities effectively.

Conduct research to understand customer needs, ecosystem fit, market trends, and competitive positioning.

Use insights to inform solution messaging, partner strategies, and go-to-market efforts.

Work seamlessly with alliances, PM, sales, enablement, and peer marketing teams to align on go-to-market strategies and execute cohesive, value-driven campaigns that support both partner and customer success.

Track the effectiveness of solution-driven messaging and partner integrations/value add, optimizing strategies to improve ROI, pipeline impact, and customer adoption.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingCloud InfrastructureGo-to-Market StrategyValue-driven MessagingMarket ResearchPartner EcosystemsCross-functional Collaboration

Required

5-8 years of product marketing experience, with expertise in cloud, infrastructure, or IT operations domains

Proven ability to craft impactful, value-driven messaging and storytelling for diverse customer segments and partner audiences

Experience building go-to-market strategies for partner ecosystems, including SIs, with a focus on driving adoption of enterprise solutions

Strong collaboration and leadership skills, with the ability to align cross-functional teams around cohesive solution messaging

Exceptional written, verbal, and presentation skills, with the ability to confidently deliver compelling narratives to technical and business audiences alike

Comfortable presenting to internal and external stakeholders, including executives, customers, and partners

Bachelor’s Degree

Some travel required

Preferred

5-8 years of experience in product marketing or solutions marketing for enterprise software

Expertise in cloud infrastructure and distributed systems, with a strong understanding of promoting solutions over OSS or feature-led products

Familiarity with SI and partner ecosystems, including co-marketing, revenue-sharing, or incentive-driven partnership models

Company

HashiCorp

Glassdoor

3.5

HashiCorp is a remote-first company that solves development, security, and operations challenges in infrastructure.

Founded in 2012

San Francisco, California, USA

1,001-5,000 employees

https://www.hashicorp.com

H1B Sponsorship

HashiCorp has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (18)

2022 (42)

2021 (31)

2020 (7)