Homethrive · 6 hours ago
Product Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
5+ years exp
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Responsibilities
Become the subject-matter-expert on our target audiences, creating segmentation frameworks, prioritizing key jobs-to-be-done for the consumer, and grounding strategic decisions in user insights.
Craft insights-led product positioning and messaging that serves as the keystone for internal and external launch assets, marketing programs, web copy, presentations and more.
Partner with internal teams to drive qualitative and quantitative research to better understand our target audience and competitors, and develop clear recommendations based on that research.
Play a key role in launching new features or deprecating features that are not delivering value to users.
Execute full-funnel go-to-market product launches by collaborating closely with internal teams on content and campaign development.
Create high quality sales materials and tools for client success to promote enhancements to prospective and current clients.
Continuously bring launch learnings back to the Product team to inform product development and improve on execution through testing and iterating.
Be a business and strategic partner to the Product team by connecting with cross-functional teams to ensure alignment in prioritization, goal setting, planning and execution.
Qualification
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Required
5-6 years of B2B or B2C product marketing
Team player first and foremost, and believes great things come from collaboration
Storyteller who is able to translate complex technical concepts into consumer-friendly language and concise value propositions
Proven success bringing complex projects and initiatives to market
Able to drive qualitative and quantitative research and analysis, synthesize actionable insights, and present clear recommendations
Excellent communication skills (written, verbal, visual), both for internal audiences and consumer-facing messaging
Proven success collaborating with cross-functional teams
Strong project management skills; results-focused with impactful execution and follow-through; highly detail-oriented
Self-starter and solution-oriented; ability to prioritize and work independently with minimal supervision
Innately curious and eager to learn new things; balancing creativity and analytical thinking
Company
Homethrive
Homethrive is a healthcare service company that provides support for employee caregivers, aging adults, and those with special needs.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$78.52MKey Investors
TELUS VenturesHuman Capital
2024-11-14Series B· $20M
2024-10-31Series Unknown
2024-08-26Undisclosed· $20.52M
Leadership Team
David C. Greenberg
Co-Founder & Co-CEO
Alex Gundry
Vice President, Finance and Strategic Partnerships
Recent News
Home Health Care News
2024-12-03
2024-11-29
alleywatch.com
2024-11-19
Company data provided by crunchbase
