Innovid · 2 days ago

Product Marketing Manager

New York, NY

Full-time

Hybrid

Mid Level

$85K/yr - $115K/yr

4+ years exp

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Ad TargetingAdvertising

Growth Opportunities

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Responsibilities

Execute product launches and create sales materials that support key objectives

Craft product messaging to be best positioned for the successful engagement of target audiences

Create marketing materials (i.e. - sales decks, one-sheeters, and case studies) that communicate product benefits and features.

Work with the broader marketing team to ensure product value props of new and enhanced solutions are appropriately conveyed across all marketing channels

Execute independent research while working closely with internal stakeholders to develop and maintain buyer persona profiles and identify market fit

Define and lead internal and external training exercises as new products and functionality dictate

Field sales and client services questions and requests from our commercial organization, prioritizing as necessary.

Keep abreast of the industry and competitive landscapes and incorporate relevant information into sales and marketing positioning and materials as needed.

Qualification

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Product marketingProduct managementContent marketingBusiness developmentSales/solutions engineeringAd techMarketing techVideo managementTVProblem-solvingEmpathyTime managementProject managementCommunication

Required

4+ years of experience in product marketing or equivalent experience, such as product management, content marketing, business development, or sales/solutions engineering

Empathy for both internal stakeholders and customers

Bias for action with the ability to adapt and move quickly

Excellent time management and project management skills

Experience in designing your own slides, one-sheets, or presentations

A deep understanding of ad tech, marketing tech, video management, media and/or TV.

A deep love for problem-solving & pattern recognition

Must be a strong communicator, comfortable in front of large, senior groups, and a solid writer.