162 applicants

Company

Kofax · 21 hours ago

Product Marketing Manager

USA

Full-time

Remote

Mid, Senior Level

$97K/yr - $150K/yr

5+ years exp

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Business Process Automation (BPA)Consulting

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Responsibilities

Create content, collateral, and assets that differentiate your product/solution, create compelling customer value with messaging that is credible and resonates with target audience, and understand performance with a data-driven and financial mindset

Perform research, compile, and be able to present and apply industry trends, the market trends, and competitive products intel; understand competition and market to build winning competitive positioning

As a storyteller, describe in customer language value propositions and business benefits that resonate from the individual contributor to C-level execs through multiple marketing tactics; develop product and sales presentations, webinars, videos, blogs, etc.

Work with the global demand generation, field marketing, strategy, and broader teams to make and influence decisions that result in business outcomes

Understand customer needs, pain points, and opportunities, and reflect those in internal and external communication

Support selling efforts with the latest tools, messaging, and assets that resonates with and influences Sales

Juggle multiple projects, meet deadlines, deliver results; understand data and analysis to determine performance

Create new programs and campaigns, including emails, landing pages, and nurture programs that drive Marketing-generated pipeline

Drive day-to-day tactical execution and ensure deliverables and quality standards are met, proactively working cross functionally with teams inside and outside of Growth

Develop user personas and segmentations to deliver messages to the right audiences

Assess and formulate based on campaign performance.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingEnterprise SoftwareIntelligent AutomationBusiness Process AutomationSaaSMachine LearningArtificial Intelligence

Required

5+ years’ experience in a product role or relevant experience

Enterprise software Product Marketing experience is required

BA/BS required

Excellent interpersonal skills with the ability to work cross-functionally

Strong presentation skills and confidence in speaking before audiences

Preferred

MBA preferred

Understanding of Intelligent Automation, business process automation, SaaS, machine learning, and artificial intelligence technologies a plus

Company

Kofax

Glassdoor

3.7

We moved! Follow our new page on LinkedIn @ https://www.linkedin.com/company/TungstenAutomation ---- Tungsten Automation, formerly Kofax, is the global leader in intelligent workflow automation solutions with a trusted legacy of 40 years, with a team of 2,200 employees in 32 countries, serving 25,000+ global customers.

Founded in 1991

Irvine, California, USA

1,001-5,000 employees