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Company

Logitech · 1 day ago

Product Marketing Manager

United States

Full-time

Remote

Senior Level

6+ years exp

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Consumer Electronics

Culture & Values

H1B Sponsor Likely

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Responsibilities

Work with key team leaders to develop strategic-level visions of new product launches (C4C projects);

Information collection and tracking, including market information, competition information, industry/industry research, customer needs research.

Segment the target customer base, determine the core positioning & TA and unique selling points;

Drive and lead marketing messaging and marketing assets development of new product launches by working closely with product team and China marketing team to enable front-line teams to work more efficiently (including selling tool kit, KV, copy, video, product pages, product concept deck, etc.);

Launch the new products internally to China sales and marketing teams (how products are used to meet end-user needs), and gain enough attentions internally;

Support China marketing team to develop the go-to-market plan and to ensure great sales delivery and P&L results;

Seek relevant partnership marketing opportunities, and make the pulsive engery marketing plan to maintain the buzz of the new products by leveraging great relationship with patners;

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingConsumer ElectronicsGaming IndustryProduct Launch ExperiencePartnership MarketingStakeholder ManagementFluent EnglishHardcore PC GamerMarketing

Required

More than 6 years of consumer electronics, gaming industry, and has served as brand marketing, product marketing, partnership marketing or other positions

Have practical experience in product launch and new product introduction related projects

Strong autonomy, strong time management ability, and pay great attention to the details

Ability to work with internal and external stakeholders in a distributed environment

Experienced in presentations and demos. Be able to according to different levels of demand for targeted product value statement

Excellent written and oral communications and interpersonal skills, Speak fluent English

B.S / M.S of Marketing or Business

Preferred

Hardcore PC gamer is a plus

MBA is a plus

Company

Logitech

Glassdoor

4.2

Welcome to the New Logic of Work. No matter what that means to you.

Founded in 1981

San Jose, California, US

5001-10000 employees

https://www.logitech.com

H1B Sponsorship

Logitech has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (50)

2022 (37)

2021 (60)

2020 (33)