Narvar · 1 day ago

Product Marketing Manager

United States

Full-time

Remote

Senior Level

5+ years exp

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E-CommerceRetail

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Responsibilities

Manage all Product Marketing aspects for your set of products

Generate market, competitor, and customer insights through product discovery and research that you use to inform our product roadmap and go-to-market strategy

Run successful pilots and betas, in partnership with your Product counterparts, that de-risk and lay the foundation for successful GA launches

Own product naming and develop targeted messaging, positioning, and marketing creative (in partnership with brand design) informed by market insights and product understanding

Empower Sales and Customer Success to win through effective enablement. Share ownership in wins and losses, and continuously improve go-to-market to drive Narvar’s growth

Be the voice of the customer: advocate for our existing and prospective customers, become the go-to-expert in your domain, and surface product and go-to-market opportunities and challenges

Consider new, creative approaches to have impact on core growth metrics—bundling, packaging, email marketing, and much more

Own competitive insights, positioning, battlecards, and attend select customer meetings for your respective products

Support pricing and packaging for new products and features

Run market analysis for new product areas and explorations

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingMarket AnalysisGo-to-market StrategyRetail-tech ExperienceB2B SaaS ExperienceCustomer InsightsCompetitive InsightsEmpathy for UsersProject ManagementCollaboration Skills

Required

5-7+ years of relevant work experience that can span marketing, product marketing, growth marketing, product management, operational roles, or strategy consulting

At least 3-5 years of marketing or go-to-market experience

Driven, passionate and persistent about getting your products to win in market

Ability to collaborate and work in a very fast-paced organization