Petme · 2 hours ago

Product Marketing Manager

Greater Tampa Bay Area

Contract

Remote

Senior Level

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Responsibilities

Develop and execute marketing strategies to promote the app through various channels, including online and offline campaigns.

Identify and implement user acquisition strategies to increase app downloads and active users.

Craft clear and compelling product messaging and positioning that resonates with our target audience.

Develop and implement strategies to enhance user engagement and retention within the app.

Conduct market research to stay informed about trends, competition, and user preferences.

Oversee the creation of marketing materials, including app screenshots, videos, and other assets.

Monitor and analyze app performance data to optimize user experience and identify areas for improvement.

Work closely with cross-functional teams, including product development, design, and branding, to ensure a cohesive marketing approach.

Manage app launches, including planning and execution of promotional activities.

Qualification

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Product Marketing ManagementUser Engagement StrategiesMarket AnalysisMarketing Tools Proficiency