Rad AI · 4 hours ago

Product Marketing Manager

United States

Full-time

Remote

Senior Level, Lead/Staff

$95K/yr - $115K/yr

8+ years exp

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Responsibilities

Develop and execute go-to-market strategies for feature enhancements and new product launches

Craft compelling product messaging and positioning that highlights Rad AI’s unique value propositions

Map and maintain the customer journey to manage all touch points from awareness to adoption and long-term engagement

Collaborate with product, sales, and customer success teams to align on product strategy and market needs

Conduct market research and competitive analysis to inform product strategy and positioning

Create and manage marketing collateral, including case studies, white papers, and presentations

Drive demand generation campaigns and measure their effectiveness

Support sales efforts with training, tools, and resources to improve product understanding and sales engagement

Gather customer feedback and insights to refine product messaging and strategy

Qualification

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Go-to-market strategyProduct messagingSaaS metricsMarket analysisCustomer researchSales enablementProduct positioningMarketing automation toolsAnalytics platformsHealthcare industry knowledgeAI technology knowledgeProject managementStorytelling abilities

Required

Exceptional writing and storytelling abilities with a proven track record of articulating value propositions to technical and non-technical audiences in a compelling way

Critical thinker with the ability to view the entire customer journey while making tactical impacts through marketing campaigns, internal enablement assets, and training materials

Proven experience in using key SaaS metrics to inform and guide marketing decisions

Ability to navigate ambiguity, quickly identify what matters most, and drive toward effective solutions

Track record of high performance and ability to move quickly while balancing quality

Focused on results

Ability to manage multiple projects and prioritize tasks to meet deadlines

Passionate about Rad AI’s mission and excited about the impact of AI in healthcare

8+ years of product marketing, product management, or similar experience at a technology company, preferably within healthcare

Bachelor’s degree in Marketing, Business, or a related field

Demonstrated experience and strong track record in core product marketing disciplines, including developing go-to-market strategies, sales enablement, product positioning, and messaging

Experience in market analysis, competitive analysis, and customer research to inform product and marketing strategies