74 applicants
Rho · 3 days ago
Product Marketing Manager
New York, NY
Full-time
Hybrid
Senior Level
$152K/yr - $180K/yr
8+ years exp
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Responsibilities
• Audience & ecosystem research: Own in-depth audience research to understand evolving needs and workflows of key customer segments, competitors, and ecosystem partners to inform Rho product positioning, audience segmentation, channel selection, and campaign planning.
• Customer advocacy: Serve as the Voice of the Customer for all GTM activities, including—but not limited to—marketing campaigns, product launches, and outbound motions.
• Messaging and positioning: Create compelling and differentiated positioning, messaging, and value propositions, tailored to Rho customer and partner audiences.
• Content creation: Partner with our Content and Demand Gen team to generate Rho product awareness, demand, and activation through content creation, including thought leadership, website materials, engaging product demos, and high-value gated assets.
• Product marketing: Own and execute all Rho product launches, working with cross-functional teams to deliver strong awareness and demand generation campaigns for new capabilities added to the Rho banking platform.
• Product team liaison: Serve as a liaison between the Product and Marketing organizations, ensuring customer insights are incorporated in product roadmaps and development, and launches are effectively planned and executed.
• Sales enablement: Collaborate with Sales leadership to manage the creation of sales enablement, playbooks, sales training, and other assets to support Rho's outbound sales and customer success efforts.
Qualification
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Required
8-10 years of experience leading product marketing in SaaS environments targeting 1 or more of our target customer audiences outlined above.
Based in New York City, the ideal candidate is a data-driven, ambitious, results-oriented individual who is eager to support new marketing strategies that drive growth.
Excellent written communication and leadership skills with the ability to collaborate across departments
Highly motivated and comfortable operating under ambiguity with high agency
Robust analytical skills with a track record of data-driven decision-making
The ability to transform sharp qualitative and quantitative research into actionable, differentiated positioning, messaging, and creative campaigns.
Bachelor's degree in marketing, business, or a related field; MBA or equivalent experience preferred
Preferred
B2B sales background with a track record of selling to SMBs/Middle-Market is a plus.
Eagerness to have an impact. We love people with a chip on their shoulder!
Benefits
Equity
Healthcare benefits
Paid time off
Company
Rho
Rho is the all-in-one financial platform organizations rely on to manage spend and cash with greater efficiency, control, and visibility.
51-200 employees
H1B Sponsorship
Rho has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (4)
2021 (2)
Funding
Current Stage
Growth StageTotal Funding
$194.9MKey Investors
Community Investment ManagementM13Inspired Capital Partners
2021-12-09Series B· $75M
2021-04-29Debt Financing· $100M
2021-01-13Series A· $15M
Leadership Team
Everett Cook
Co-Founder and CEO
Alex Wheldon
Co-Founder, President, and Chief Product Officer
Recent News
Company data provided by crunchbase
