66 applicantsPosted by Agency

Company

Original Job Post

Robert Half · 2 days ago

Product Marketing Manager

Brooklyn, NY

Full-time

Onsite

Mid Level

$53/hr - $53/hr

2+ years exp

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Insider Connection @Robert Half

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Content Creation: Develop high-quality content for product marketing and sales enablement, including client materials, case studies, product collateral, websites, press releases, videos, digital campaigns, and pitch materials.

Strategy Development: Support the creation and execution of product marketing strategies to boost customer awareness, product adoption, and brand advocacy.

Messaging and Positioning: Simplify complex product features into compelling narratives for target customer segments.

Collaboration: Work closely with teams across Product, Sales, Strategy, Client Experience, Sales Enablement, and Marketing.

Market Analysis: Analyze competitive landscape, industry trends, and client feedback to refine product marketing strategies.

Website Development: Help develop and optimize the Fusion website for lead conversion and client engagement.

Performance Measurement: Track and measure the effectiveness of product marketing efforts.

Brand Consistency Ensure adherence to brand standards across all marketing materials.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product marketingSalesProduct managementMarketingSaasDigital productGo-to-market strategyContent developmentCopywritingMarketing collateralWebsitesVideosPitchbooksHtmlAdobe experience managerFigmaCamtasiaAfter effectsProblem-solvingHard-workingCommunicationDetail-orientedResourcefulData AnalyticsSaaS Marketing

Required

Over 2 years of experience in Product Marketing or related fields (e.g., Sales, Product Management, Marketing) within SaaS, data, or digital product organizations.

Experience in go-to-market strategy implementation and product launches with cross-functional teams.

Proven expertise in content development and copywriting, with excellent presentation skills.

Ability to develop marketing collateral, including websites, videos, pitchbooks, and whitepapers.

Strong communication skills to convey complex concepts clearly.

Highly driven, resourceful, detail-oriented, and able to deliver measurable impact.

Keen interest in marketing, design, technology, and storytelling.

Proficiency with HTML, Adobe Experience Manager, Figma, Camtasia, and After Effects.

Preferred

Background in data, analytics, or SaaS marketing is a plus.

Company

Robert Half

Glassdoor

3.8

Robert Half, the world’s first and largest specialized talent solutions firm, connects opportunities at great companies with highly skilled job seekers.

Founded in 1948

Menlo Park, California, USA

10,001+ employees