Product Marketing Manager @ Rooster Scheduling | Jobright.ai
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Rooster Scheduling · 10 hours ago

Product Marketing Manager

positionUnited States
timeFull-time
remoteRemote
seniorityMid Level
money$90K/yr - $140K/yr
date4+ years exp
ftfMaximize your interview chances
Enterprise SoftwareInformation Technology
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Responsibilities

Conduct market research to understand industry trends, competitive landscape, and customer pain points.
Identify and refine target buyer segments, user personas, and key use cases.
Gather feedback, testimonials, and case studies from Customer Success and Sales.
Develop and refine product positioning and messaging to differentiate solutions from competitors.
Tailor messaging to each stage of the buyer’s journey for target personas and verticals.
Plan and execute product launches and feature releases with cross-functional teams.
Create launch plans, timelines, and KPIs; track and report on post-launch performance.
Develop sales enablement materials such as battle cards, pitch decks, and demo scripts.
Train Sales and Customer Success teams to communicate product value effectively.
Create content including website copy, blog posts, whitepapers, webinars, and videos.
Align campaigns and messaging with the Demand Generation team to drive conversions.
Track and analyze metrics for product adoption, launch success, and market penetration.
Use data insights to refine product marketing strategies and messaging.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingB2B SaaS experienceData-driven decision-makingMarket researchSales enablement materialsMarketing tools proficiencyCross-functional collaborationCampaign managementContent creationCompetitive differentiation

Required

4+ years of experience in product marketing or related roles, preferably in a B2B SaaS environment.
Proven ability to understand and influence complex buying cycles with competitive differentiation.
Excellent written and verbal communication skills, crafting concise, persuasive narratives.
Strong analytical and strategic mindset with data-driven decision-making skills.
Demonstrated success in cross-functional collaboration with Product, Sales, Marketing, and Customer Success teams.
Familiarity with marketing and sales tools like HubSpot, Salesforce, Productboard, or similar platforms.

Company

Rooster Scheduling

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Rooster Scheduling provides an interview scheduling tool for Workday Recruiting® with seamless integration and bi-directional interface.
dateFounded in 2019
location
Newton, Massachusetts, USA
people-size11-50 employees
web-link
https://rooster.us

Funding

Current Stage
Early Stage
Total Funding
$5.44M
2024-12-02Undisclosed· $5.44M

Leadership Team

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Rod J.
Co-Founder and Chief Technology Officer
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George R. Saunders
Chief Product Officer
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Company data provided by crunchbase
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