Savvas Learning Company · 16 hours ago

Product Marketing Manager

United States

Full-time

Remote

Mid Level

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ConsultingE-Learning

Growth Opportunities

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Responsibilities

Create strategic sales support tools, including product presentations and training, in a fast and accurate manner.

Develop customer-facing product information, including web pages, catalog descriptions, and product brochures in a manner that optimizes product strengths and competitive advantages.

Utilize customer data to create strategic and account-based campaign plans and execute with the Integrated Marketing Services.

Instill the voice of the customer and competitive information into internal product planning and design.

Train sales and services teams on new products, product updates, competition, market, messaging, and positioning.

Partner with the RFP team to complete competitive and accurate product proposals.

Plan and participate and be a key stakeholder in national math events.

Manage individual product marketing budgets.

Create high-value content for each stage of the customer journey.

Manage a calendar, scheduling the creation of each piece of content and the planned release of each piece of content.

Lead customer advisory boards and support market research by creating content, etc.

Coordinate with Product Management, Marketing Managers, Integrated Marketing Services team, and the Field to develop effective marketing and product launch plans.

Develop and execute product sampling strategy.

Develop effective sales support materials, including product presentations and adequately train the Field on respective product lines.

Work with Product Management to conduct competitive analyses and provide the sales force with effective competitive selling strategies.

Participate in tradeshow and events planning to optimize product messaging at such events.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Computer LiteracyGo To Market PlansOnline Marketing TechniquesMarketing PlansPowerPointExcelWordOutlookMath CurriculumEducational PublishingWeb-based TechnologiesContent DevelopmentProject ManagementEmail MarketingSocial Media MarketingProduct DemosAdvertising KnowledgeExhibits PlanningPromotional Tools Creation

Required

Bachelor’s degree required.

High degree of Computer Literacy required, expertise in PowerPoint, Excel, Word, Outlook, etc.

Strong written and verbal communication skills.

Ability to manage multiple projects simultaneously.

Strong interpersonal skills required, must be able to interact successfully with customers, sales team, product development team, and product management team.

Good time management skills and organizational skills.

Experience in online marketing techniques required, including email, social media, product demos.

Proven ability to work in a fast-paced, deadline-driven, collaborative climate required.