90 applicants
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Swooped ยท 2 days ago
Product Marketing Manager
United States
Full-time
Remote
Mid Level
$100K/yr - $158K/yr
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Responsibilities
Collaborate with cross-functional teams to develop and execute comprehensive marketing plans for product launches and promotions.
Conduct market research to identify customer needs, market trends, and competitive landscape to inform product positioning and messaging.
Create compelling product messaging and collateral that effectively communicates the value proposition and benefits to customers.
Develop and execute go-to-market strategies for new product releases, including product positioning, pricing, and distribution channels.
Collaborate with sales and customer success teams to develop sales enablement materials, such as product demos, training materials, and sales presentations.
Analyze market data, sales metrics, and customer feedback to identify opportunities for product improvement and enhancement.
Develop and maintain relationships with key industry influencers and thought leaders to drive product awareness and brand recognition.
Monitor and analyze market trends and competitor activities to identify opportunities and challenges in the market.
Track and report on key performance indicators (KPIs) to measure the success and ROI of marketing campaigns and initiatives.
Qualification
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Required
Bachelor's degree in marketing, business, or a related field.
Proven experience in product marketing or related roles, preferably in the technology industry.
Strong analytical and strategic thinking skills with the ability to translate data into actionable insights.
Excellent written and verbal communication skills, with the ability to create compelling content and present information to diverse audiences.
Proficiency in market research and analysis, including competitive analysis and customer segmentation.
Solid understanding of product lifecycle management and product marketing best practices.
Strong project management skills with the ability to manage multiple projects and stakeholders simultaneously.
Self-motivated and driven with a passion for technology and innovation.
Ability to work collaboratively in a fast-paced, dynamic environment.
Benefits
Health Care Plan (Medical, Dental & Vision)
Paid Time Off (Vacation, Sick & Public Holidays)
Family Leave (Maternity, Paternity)
Training & Development
Work From Home
Stock Option Plan
Company
Swooped
Top remote jobs at today's hottest companies with resume and cover letter optimization to help you land your dream job five times faster.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase
