Swooped · 1 day ago

Product Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

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Responsibilities

Lead the development and execution of go-to-market strategies for product features and updates that drive engagement and adoption.

Become the expert on customers, gather their feedback, and run competitive analysis to define compelling and clear messaging and strategy.

Produce scalable materials that drive core messaging, product awareness, and pipeline. These will include website updates, videos, pitch decks, blog posts, guides, and one-pagers.

Partner closely with product, engineering, growth, and sales teams to develop and deliver on the product marketing vision and pipeline objectives.

Collaborate with sales teams to drive enablement tools, training, and materials that empower them to communicate the value of products to customers.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingGTM StrategyEnterprise MarketingSolutions MarketingCustomer InsightData AnalysisProject ManagementContent CreationCross-functional Collaboration

Required

5-7+ years experience in marketing, including product marketing, enterprise marketing, solutions marketing, or GTM strategy.

Experience crafting compelling product positioning and messaging that resonate and differentiate in crowded markets.

Incredible written and verbal communication skills. The ability to take complex concepts and distill them into digestible, relatable, and easy-to-understand stories across different mediums is essential.

Enthusiasm for turning unstructured data into accurate and actionable business intelligence and strategy.

Customer-obsessed and driven by empathy; the desire to understand what drives customers and ensure their needs are met from both a product and content perspective.

Capability to communicate a clear strategy, drive concrete deliverables, and motivate cross-functional team members with different focus areas.

A proven track record in a fast-paced environment, with the ability to drive clarity and decisions and effectively manage multiple projects with tight deadlines.