Tava Health · 9 hours ago

Product Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

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Responsibilities

Work closely with our product team to thoroughly understand the needs, usage patterns, and sentiments of therapists, segment our therapist audience, and pinpoint feature enhancements that improve their lives while reinforcing product-market alignment within each segment

Formulate and execute product marketing strategies aimed at boosting product awareness and fostering adoption

Collaborate with our Provider Growth and Lifecycle Marketing Leads to integrate go-to-market (GTM) strategies into both ongoing initiatives and new campaign launches

Partner with the provider success and product teams to create enablement materials that effectively communicate our products and services to providers

Join forces with our product and clinical success teams to test new products, features, and enhancements with providers before the official general availability (GA) launch

Perform regular competitive analysis to gather insights into actions taken by our direct competitors and service providers in related industries, informing our GTM strategies and product roadmaps

Team up with product management and sales teams to develop impactful product positioning and messaging

Conduct market research to uncover trends, opportunities, and the competitive landscape

Create marketing materials and campaigns designed to boost product awareness and engagement

Evaluate campaign performance metrics and modify strategies to maximize reach and conversion rates

Act as a crucial resource for training and supporting the sales team with marketing insights and materials

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingMarket ResearchMarketing StrategyHealthcare SaaS ExperienceCampaign Performance EvaluationProject ManagementCollaboration Skills

Required

5+ years of marketing experience, with at least 3 years of product marketing experience

Experience in market research and analysis to inform product decisions

Strong project management and collaboration skills, with the ability to form effective partnerships with cross-functional teams—-product, lifecycle marketing, acquisition marketing, customer marketing, and customer success—-to successfully execute your strategy

Strong verbal and written communication skills, with the ability to clearly articulate your marketing strategy and performance to a broad set of stakeholders

Self-starter who can deliver on initiatives with little guidance. You must have the ability to work in a fast-paced, deadline-driven environment

Excellent written and verbal communication skills

Passionate about mental health and promoting accessible care solutions