The New Blank · 7 hours ago
Product Marketing Manager
Greater Seattle Area
Full-time
Remote
Mid, Senior Level
$90K/yr - $120K/yr
5+ years exp
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Responsibilities
Building and growing marketing relationships with our clients’ publishing partners by developing go-to-market plans, negotiating strategic offers, and identifying new opportunities for growth.
Managing the thrilling journey (minus the in-flight snacks) of product life cycles (announcement to post-launch) and optimizing product beats, making the most of our client-owned marketing channels.
Planning and scheduling marketing campaigns that’ll turn heads by collaborating with our merchandising, social, PLM, and blog teams to ensure everything runs like a well-oiled machine
Coordinating promotional activities with publishers and identifying opportunities to run discounts or sales campaigns. You’ll work closely with our promotions team to devise strategies to keep the competition on their toes.
Ensuring timely execution of marketing channel launches by overseeing copywriting, collecting and coordinating marketing assets with publishers, creating internal JIRA/Asana tickets to track key product beats, and managing release schedules, like a master puppeteer, but with fewer strings and more spreadsheets.
Collaborating with our clients’ various departments (Biz-Dev, Store Ops, Ecom, Legal, etc) to create synergies and align business strategies.
Analyzing the impact of marketing campaigns and broader publishing events on player acquisition, engagement, and business KPIs. You will also monitor product performance, and optimize campaigns based on key metrics. You’ll be the sage providing feedback to help our external accounts shine, and when it's time to share best practices and post-mortem analyses, you’ll be ready to drop some knowledge bombs.
Qualification
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Required
5-7 years in a marketing, account management, or digital retail business in the video game industry
Possess a strong understanding of the PC/Mobile game ecosystem and industry trends
Excellent partner management skills, preferably experience working with video game publishers and/or editors
Proven track record in creating, executing, and reporting on marketing campaigns in close collaboration with external partners and internal teams
Strong analytical skills with a comprehensive understanding of digital marketing KPIs, as well as using Excel and data visualization tools such as Tableau
Interest or experience in project management tools such as Jira and Asana
Proven ability to work collaboratively across international teams and understand different departmental objectives
A proactive mindset with the ability to independently problem-solve in a fast-paced and results-oriented environment
Accurate, discrete, and on-time project management of all assigned tasks
Identifying opportunities for efficiency and automation and working cross-functionally on implementation
Collaborate closely with product and marketing teams to manage simultaneous time-sensitive projects without leaking sensitive information
Work with a tight-knit team of digital marketers responsible for creating the best player purchasing experience
Strong teamwork is part of your DNA
Company
The New Blank
The New Blank is a media and entertainment company that specializes in brand strategy, animation, and digital agency services.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase
