Underdog.io · 3 days ago

Product Marketing Manager

United States

Full-time

Remote

Mid Level

Wonder how qualified you are to the job?

Maximize your interview chances

MarketplaceProfessional Networking

Insider Connection @Underdog.io

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Develop and refine product positioning and messaging.

Participate in or guide brainstorming sessions for innovative marketing campaigns.

Critically review content and promotional materials to ensure alignment with brand voice and objectives.

Update and enhance existing marketing collateral considering product evolutions or market feedback.

Liaise with sales, product, and design teams to optimize the product's market presence.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingMarket ResearchSegmentationCompetitive AnalysisMessaging StrategiesProduct LaunchesDigital Marketing Tools UnderstandingHands-On ExperienceCollaboration

Required

Bachelor’s degree or equivalent practical experience

Substantial experience in product marketing or a related field

Strong understanding of market research, segmentation, and competitive analysis

Hands-on experience with crafting messaging strategies, orchestrating product launches, collaborating with cross-functional teams, and/or utilizing digital marketing tools and platforms