WorkForce Software · 4 hours ago

Product Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

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Responsibilities

Understand product offerings, our competitive differentiation and translate features / functionality into business value

Use data to help inform the GTM decision making and marketing strategy for the products, services and customer segments you own, ensuring we reach our yearly booking and customer retention goals.

Act as a market SME helping to maintain a thought leadership position for the products, services and customer segments you own in the key industries in which we operate

Inform the strategy for reaching potential buyers by defining the most effective marketing tactics including events, media outlets, and influencers

Ensure consistent messaging and branding across all WorkForce resources

Identify opportunities to develop new resources, refine messaging and launch new campaigns that drive business growth

Support vertical go-to-market initiatives with industry-specific resources and messaging

Understand the competitive landscape and maintain competitive battlecards with up-to-date competitive differentiation and industry news

Represent the voice of the customer and provide customer and market insights to the sales, customer success, product management, and marketing teams through our Customer Advisory Board and Regional User Groups

Develop compelling and easy to understand resources for sales and presales including sales training on products, positioning, competitive analyses, FAQs, and cheat sheets

Develop compelling external product content including data sheets and customer case studies, website content, blogs, eBooks, webinars, solution guides, product launches, etc.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B product marketingSaaS softwareWorkforce management (WFM)Creative content developmentProduct positioningSales enablement toolsCustomer case studiesCompetitive analysisEnterprise software knowledgeCustomer insightsLeadership qualities