Yardzen · 6 hours ago

Product Marketing Manager

Mill Valley, CA

Full-time

Remote

Mid, Senior Level

5+ years exp

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Responsibilities

Collaborate with marketing to create and execute acquisition strategies that drive explosive growth

Develop and own a data-driven product roadmap, working with the technology and marketing teams to bring it to life

Conduct thorough market research to identify target audiences, understand customer needs, and identify market opportunities

Continuously run rigorous website testing to optimize key user touchpoints to maximize conversion throughout the funnel

Analyze user behavior and funnel metrics to identify growth opportunities

Develop compelling product messaging and positioning that resonates with target audiences

Oversee website updates in support of marketing campaigns and initiatives, including webpage development

Proactively share insights across the company to achieve cross-functional alignment

Qualification

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Product MarketingMarket ResearchData AnalysisWebsite TestingWebsite Management SystemsCustomer-Centric MindsetROI Skills