Yardzen · 3 hours ago

Product Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

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Hiring Manager

Alison Kostrowicki

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Responsibilities

Collaborate with marketing to create and execute acquisition strategies that drive explosive growth

Develop and own a data-driven product roadmap, working with the technology and marketing teams to bring it to life

Conduct thorough market research to identify target audiences, understand customer needs, and identify market opportunities

Continuously run rigorous website testing to optimize key user touchpoints to maximize conversion throughout the funnel

Analyze user behavior and funnel metrics to identify growth opportunities

Develop compelling product messaging and positioning that resonates with target audiences

Oversee website updates in support of marketing campaigns and initiatives, including webpage development

Proactively share insights across the company to achieve cross-functional alignment

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingMarket ResearchData AnalysisWebsite TestingWebsite Management (WordPress)ROI SkillsCustomer-Centric Mindset