eClinical Solutions · 1 day ago

Product Marketing Master

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

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Responsibilities

Craft compelling positioning and messaging for eClinical solutions products and services that resonate with our key personas

Collaborate with product and sales teams to develop tailored messaging for different audiences and use cases

Equip the sales team with essential resources, including pitch decks, case studies, FAQs, and competitive insights, to effectively communicate product value

Deliver training sessions and provide ongoing support to sales and customer success teams to ensure consistent and accurate product messaging

Lead product launches, coordinating with cross-functional teams to ensure successful execution and maximum impact

Conduct regular market research to stay current with industry trends, regulatory changes, and competitors, especially in areas such as RBQM, clinical data management, and AI/ML applications in clinical trials

Provide insights to influence product roadmap and marketing strategies based on evolving customer needs and competitive landscape

Actively engage with clients, industry experts, and other stakeholders to gain insights into customer challenges and evolving clinical trial needs

Collaborate with product management to incorporate feedback into product development and enhancements

Develop high-quality content for various marketing channels, including website copy, white papers, webinars, blogs, and email campaigns, that showcases our products’ value

Other duties as assigned

Qualification

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Product MarketingClinical ResearchGo-to-Market StrategiesProject ManagementHealthcare TechnologyLife SciencesRegulatory RequirementsCross-Functional Collaboration