92 applicants

Company

8x8 · 18 hours ago

Product Marketing Specialist

United States

Full-time

Remote

Entry Level

$84K/yr - $140K/yr

1+ years exp

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Information TechnologySaaS

H1B Sponsor Likely

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Responsibilities

Research industry trends and competitive landscape, focusing on AI-driven communications and collaboration solutions.

Develop insights to inform messaging, positioning, buyer persona, and go-to-market strategies.

Assist in crafting compelling product collateral such as webpages, whitepapers, case studies, presentations, and blog posts, highlighting our platform’s AI capabilities.

Contribute to customer-facing resources that communicate the value of 8x8’s core platform, including AI-powered features.

Support go-to-market strategies for new platform features, especially AI enhancements.

Work cross-functionally with product management, sales, and demand generation teams to ensure successful product launches and campaigns.

Help articulate the value proposition of our core platform, focusing on AI's role in improving customer experience and operational efficiency.

Collaborate to create consistent messaging that differentiates 8x8 from competitors.

Track and analyze the performance of marketing initiatives, providing actionable insights to optimize campaigns.

Monitor AI-related trends to refine product positioning and adapt marketing efforts.

Support sales enablement by creating targeted materials highlighting our platform's AI capabilities.

Gather sales, partner, and customer feedback and insights to inform future marketing strategies and product developments.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingAI-enabled SaaSCCaaSUCaaSData AnalysisMarketing StrategyContent CreationProject Management

Required

1-3 years of experience in product marketing, technical marketing, or related fields.

Bachelor’s degree in Marketing, Business, Communications, or a related field.

Passionate about technology and innovation, particularly in AI and cloud communication platforms.

Strong written and verbal communication skills.

Analytical mindset with attention to detail and ability to interpret data-driven insights.

Proven ability to be self-reliant, proactive, flexible, and manage multiple projects simultaneously in a fast-paced environment.

Eager to learn and contribute to marketing strategies that shape industry-leading solutions.

Preferred

Exposure to AI-enabled SaaS products, CCaaS, or UCaaS is a plus.

MBA is a plus.

Benefits

Discretionary merit increases

Bonus

Stock

Company

8x8

Glassdoor

3.8

8x8 offers secure and reliable cloud-based, enterprise-class business phone systems, unified communications, and contact center solutions.

Founded in 1987

Campbell, California, USA

1001-5000 employees

https://www.8x8.com

H1B Sponsorship

8x8 has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (2)

2022 (24)

2021 (25)

2020 (22)