Be an early applicantLess than 25 applicants
Current Lighting · 2 days ago
Product Marketing Specialist
Cleveland, OH
Full-time
Onsite
Mid Level
$55K/yr - $60K/yr
2+ years exp
Wonder how qualified you are to the job?
Maximize your interview chancesElectronicsLighting
Insider Connection @Current Lighting
Responsibilities
Sustaining Product Initiatives – support and drive execution of cross-category sustaining product initiatives. Includes, but not limited to, collateral updates, website updates, trade show support and content development.
Collaborate with cross-functional teams to ensure consistency in design, messaging and strategic priorities.
Cross-Category Marketing Support – Collaborate with Product Marketing Managers and Product Managers, Designers and Engineering to assist with executing effective marketing content supporting brand initiatives.
Support Brand Commercialization Excellence – Participate in the enhancement of the individual product brands by supporting Product Marketing Managers in developing consistent messaging, campaigns, and visual identity across all marketing materials aligned with brand guidelines.
Product Lifecycle Management – Support Product Marketing Managers in the production of product lifecycle materials; from conception to end-of-life, including product/brand updates, improvements and discontinuations.
Sales Enablement – Work closely with Product Marketing Managers, Product Managers and Sales to support the development of the necessary resources to effectively communicate brand messaging and strategic priorities to our end-user personas.
Brand Performance Analytics – Support Product Marketing Managers in the preparation of analytics used to track and measure the success of brand marketing initiatives. Generate dashboard reports, analyze results, and present to senior leadership.
Qualification
Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.
Required
Minimum 2-4 years of Product Marketing experience
Bachelor’s degree in Marketing or related field
Foundational experience supporting product marketing and brand development
Experience constructing or contributing to marketing plans encompassing strategy, customer research, competitive analysis, product requirements and messaging
Proven experience driving excellence from product management teams
Experience working with cross-functional teams within the product development cycle to support NPI and sales growth
Demonstrable experience collaborating with cross-functional teams, including executives, brand leadership, product management, product marketing, customer service, and sales
Excellent written and verbal communication skills
Strong decision-making, detail orientation, multi-tasking and execution abilities under tight deadlines
Benefits
401(k) retirement program with a fully vested immediate company match
Paid Company Holidays
Comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance
Flexible Spending Account options for pre-tax employee allocations
Company
Current Lighting
At Current, we are Always On and working to improve lives with the industry’s most expansive portfolio of sustainable advanced lighting and intelligent controls that reliably meet our customers’ needs.
1,001-5,000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2018-11-06Acquired· by American Industrial Partners
Leadership Team
Manish Bhandari
President and CEO
Company data provided by crunchbase
