myGwork - LGBTQ+ Business Community · 2 days ago

Product Marketing Specialist

United States

Full-time

Remote

Mid Level

$110K/yr - $115K/yr

3+ years exp

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Responsibilities

Capture, document, and continuously update market, customer, sales, and competitive insights to inform product plans and go to market strategies that enable Pearson to win

Gather and synthesize data to inform product plans, platform development roadmaps, pricing strategies, and identify market opportunities

Engage with customers and sales teams to capture the voice of the customer and create product stories and value propositions

Develop go-to-market plans, set goals and metrics, and collaborate with internal teams for successful execution

Qualification

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B2B Product MarketingDigital SolutionsHigher Education ContentEd TechData AnalysisGo-to-Market StrategyCollaborationProblem-SolvingLeadershipAnalyticalIntegrityEnergy

Required

Undergraduate degree required

1-3+ years of B2B product marketing experience OR 3-5+ years developing, promoting, or selling digital solutions in the higher education content/ed tech space

Proven collaboration skills and the ability to lead through influence

Strong analytical skills and the ability to leverage data and insight to inform, measure, optimize, and document the performance of go-to-market strategy

High integrity, energy, and a desire to work in a results-oriented, diverse team environment