Zepz · 5 hours ago

Product Marketing Specialist

USA

Full-time

Remote

Mid Level

3+ years exp

Maximize your interview chances

Financial ServicesFinTech

Insider Connection @Zepz

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Playing a strategic role in growing the ZEPZ user bases and new feature adoptions with special focus on Remittance products and our LatAm audiences.

Leading the creation of impactful customer communication for products, services, and features, targeting both innovation/acquisition and lifecycle engagement of existing customers.

Partnering closely with Product Managers to ensure optimal product-market fit, establish compelling, differentiated value propositions, and define the go-to-market strategy that dominates for each product.

Taking full control of campaign development and execution, ensuring flawless execution across all initiatives.

Building playbooks and scalable, repeatable models to effectively communicate our product pipeline across all channels and markets.

Exercising strong stakeholder management to ensure alignment and drive momentum.

Applying data-driven decision-making to accelerate user growth and maximize customer adoption, unblocking stagnation.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product Marketing ManagementMarket ResearchData AnalysisGo-to-Market StrategyB2C Product MarketingConsumer MarketingCRM MarketingDigital MarketingSpanish FluencyMode Data PlatformMarketing to Immigrant CommunitiesB2B Product MarketingStakeholder ManagementCampaign Development

Required

Experience of 3+ years in a PMM role.

Experience conducting market research. Leveraging Customer Insight team for discovery and feedback.

Independent in analyzing data, sharing insights, and applying it to guide campaign strategies and product decisions.

Strong background in defining strategic direction and leading the execution of complex go-to-market campaigns that require seamless collaboration across cross-functional teams.

Track record in positioning of new products.

Proven experience in B2C product marketing, growth strategies, or consumer marketing in a fast-paced global tech company.

Outstanding communication and interpersonal skills, with the ability to engage with a wide range of people and thrive in a diverse and fast-paced environment.

A seasoned consumer marketer, with expertise in understanding and leveraging various channels, including CRM, digital platforms, and offline marketing.

Fluency in Spanish to be able to serve our LatAm audiences.