Be an early applicantLess than 25 applicants

Company

REI · 4 hours ago

Program Manager - Off-Price Campaign Management

Seattle, WA

Full-time

Remote

Mid, Senior Level

$84K/yr - $134K/yr

5+ years exp

Maximize your interview chances

ApparelConsumer Goods

H1B Sponsor Likely

Insider Connection @REI

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Develops Marketing Strategy, Marketing Brief and Go To Market support for major off-price events and Outlet.

Works jointly with Marketing Planning, Customer Insights and Marketing Manager, Product Marketing to develop measurable Campaign KPI’s and supports recapping as needed

Ensures that the customer experience and supporting content, assets, and programs deliver on marketing strategy and priorities.

Supervises campaign development with Marketing and cross-divisional partners, including Marketing Program Managers, Channel Managers, Visual Merchandising, Digital Retail and Creative partners.

Drives meetings and documentation through the campaign development cycle to keep stakeholders and leadership informed of progress, changes and updates to the content and assets in development.

Manages the process to amend or update customer experience when key deliverables or direction changes.

Assures that REI branding, product and experiential elements are represented in the campaign elements developed and executed, per direction in the campaign strategy.

Builds contingency plans and helps overall contingency program to address emerging cultural, business, and customer risks.

Off-price authority for the co-op, representing program’s vision, strategies, and projects

Helps manager with evolution of off-price work to align with broader co-op business and marketing strategies.

Coaches other members of the team on deliverables as needed.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing StrategyCampaign ManagementOutlet MarketingIntegrated Marketing PlansDigital MediaBusiness GoalsPartner ManagementBusinessMarketingCoachingCommunications

Required

5+ years with marketing experience; campaign or channel program management preferred

Outlet marketing campaign strategy

BA in Business, Marketing, Communications preferred

Demonstrated experience and aptitude in leading and developing integrated marketing plans, with a preferred focus on digital media for retail.

Proven track record developing integrated marketing plans that meet or exceed business goals.

Experience and success in managing partners and relationships in developing marketing programs.

Benefits

Generous employee discount

Access to health benefits

Retirement savings plan

Accrued time off

Company

REI

Glassdoor

3.7

At Recreational Equipment, Inc. (REI), we exist to inspire and enable life outside for everyone.

Founded in 1938

Kent, Washington, USA

10,001+ employees

https://www.rei.com/

H1B Sponsorship

REI has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (8)

2022 (16)

2021 (16)

2020 (9)