Robbins Research International · 1 week ago
Program Marketing Lead
United States
Full-time
Remote
Mid Level
$90K/yr - $110K/yr
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Responsibilities
Partner with the Senior Marketing Manager to design and implement effective multi-channel marketing campaigns across email, ads, social media, and content.
Build and manage robust quiz funnels and CRM engagement strategies to qualify and convert high-quality leads.
Drive top-of-funnel strategies that maximize engagement and long-term program enrollment.
Develop and manage direct response funnels that drive high-ticket enrollments and continuity program engagement.
Regularly monitor and optimize campaign performance using analytics to enhance conversions, ROI, and client retention.
Leverage data insights to implement A/B testing, landing page optimization, and audience segmentation.
Collaborate with stakeholders across marketing, sales, and creative teams to ensure alignment on campaign goals and messaging.
Support the team in creative problem-solving and continuous improvement to achieve organizational objectives.
Provide mentorship and training to team members to elevate performance and foster a culture of CANI (Constant And Never-ending Improvement).
Qualification
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Required
Demonstrated success in marketing and designing direct response funnels for high-ticket, subscription-based programs.
Proven ability to manage campaigns with full KPI ownership, consistently meeting and exceeding performance targets.
Strong experience in data-driven digital strategy, including campaign optimization, analytics, and ROI measurement.
Proficiency in CRM platforms, email marketing tools, and landing page builders.
Preferred
Knowledge of Tony Robbins’ brand, audience, and values, particularly in high-ticket personal development offerings.
Technical expertise in CRO (Conversion Rate Optimization), including A/B testing and lead-to-enrollment journey optimization.
Basic copywriting experience and the ability to collaborate with sales teams to align messaging and improve lead quality.
Benefits
Access to extensive resources and training.
Opportunity to contribute to a mission-driven organization impacting lives worldwide.
Collaborative, high-performing team environment.
Company
Robbins Research International
Robbins Research International is a producer of self-help motivational products.
Founded in 1983
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Karen Van Cleve
Master & Platinum Partner Coach
Mary Buckheit
Chief Communications Officer
Company data provided by crunchbase
