Roku · 6 days ago
Programmatic Inventory Optimization Analyst
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AdvertisingAdvertising Platforms
Insider Connection @Roku
Responsibilities
Develop and maintain a strong understanding of Roku’s ad network along with trends in connected TV and new technologies that affect the buying discipline.
Establish highly collaborative, cross-functional relationships across the broader Roku organization, including Sales, Client Services, Data Analytics, and Product.
Prepare and develop inventory availability forecasts and reporting structures for video and display campaigns, with a focus on Roku’s DSP, OneView.
Provide campaign optimization recommendations that achieve campaign and platform KPIs.
Leverage Roku’s Big Data to produce actionable reporting for the business.
Audit current processes and identify opportunities to automate and streamline.
Validate forecast accuracy and develop methodology as business evolves and new products are introduced to market.
Distribute weekly and bi-weekly Inventory updates to Product and Senior Management to inform revenue opportunity and inventory gaps.
Work closely with Product Management to help develop proprietary tools that solve inventory management issues across both direct and programmatic transaction types.
Qualification
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Required
4+ years of experience in digital advertising in an inventory, revenue operations, data analytics, finance, or business analyst role.
Excellent written and verbal communication skills, and the ability to take complicated subject matter and communicate clearly and effectively for any audience.
Familiarity with the ad tech terminology and landscape, including prior experience working with DSPs, SSPs, ad servers, and DMPs. Experience with OTT/CTV a plus.
Excellent command of Excel, understanding of SQL (or willingness to learn) and working with large datasets.
Experience creating reports with data visualization platform like Tableau, Looker, etc.
Analytical, project management, and detail-oriented personality.
Self-starter, comfortable working autonomously in fast-paced, growing environment.
Benefits
Health insurance
Equity awards
Life insurance
Disability benefits
Parental leave
Wellness benefits
Paid time off
Company
Roku
Roku develops video streaming devices that provide users access to Internet-streamed video or audio services.
H1B Sponsorship
Roku has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (69)
2022 (202)
2021 (248)
2020 (121)
Funding
Current Stage
Public CompanyTotal Funding
$208.61MKey Investors
Dow JonesFidelityGlobespan Capital Partners
2017-09-28IPO· nasdaq:ROKU
2015-11-09Series H· $45.5M
2015-11-01Secondary Market· Undisclosed
Recent News
2024-06-05
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2024-06-05
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