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Company

Realtime Agency · 5 hours ago

Programmatic Manager (Remote)

United States

Full-time

Remote

Mid, Senior Level

4+ years exp

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AdvertisingAffiliate Marketing

No H1B

Hiring Manager

Pablo Hincapie

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Responsibilities

Manage client accounts on a day-to-day basis, providing weekly decks to update on performance reports, results and new tests/ strategies.

Work with the wider client services team and vendors to create media plans to help accomplish campaign objectives.

Maintain bulletproof organization of client spend, budgets, naming conventions, and account structure.

Develop expertise in the use of Verizon Media DSP, The Trade Desk, Xandr Invest, and Google Marketing Platform to execute various buys.

Drive new ideas and execution to improve performance of social campaigns including account structure, platform, bid strategy, ad format, targeting, demographics, keyword expansion, landing page optimisation.

Execute tests, collect and analyze data, identify trends and insights to maximize performance.

Collaborate with other marketing teams to create unified, cross-channel campaigns.

Track, report and analyze website analytics and campaigns.

Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

Identify and present new opportunities/areas of growth that will help continue the development of the paid channels.

Media planning, including advising on programmatic advertising strategies for verticals including mobile, connected tv, display, pre-roll, native, out of home, and audio ads.

Manage programmatic campaigns across multiple channels and platforms (display, mobile, video, social, etc.) using our in-house buying tools.

Monitor campaign performance and adjust bidding strategies and targeting to optimize results.

Utilize media-buying tools including (but definitely not limited to) Apple Search Ads, The Trade Desk, Yahoo DSP, Xandr Invest, StackAdapt, DV360, Search Ads 360, Taboola, Moloco, and Google Campaign Manager.

Identify areas for optimisation and recommend solutions to improve campaign performance.

Keep up-to-date with industry trends, technology, and best practices.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Programmatic advertisingCampaign optimizationData analysisVerizon Media DSPTrade DeskXandr InvestGoogle Marketing PlatformMicrosoft ExcelGoogle SheetsMedia planningApple Search AdsYahoo DSPStackAdaptDV360Search Ads 360TaboolaMolocoGoogle Campaign ManagerDigital advertising trackingPerformance marketing

Required

4-5 + years of experience managing programmatic advertising campaigns

Excellent analytical skills and ability to analyze and interpret data

Very strong understanding & experience using Microsoft Excel, Google Sheets, and other data visualization tools.

Strong communication and presentation skills, with the ability to work directly with clients, ask hard questions, and push yourself and the team to execute at the highest levels.

Knowledge of programmatic advertising platforms, such as Apple Search Ads, The Trade Desk, Yahoo DSP, StackAdapt, DV360, Xandr Invest, Google Campaign Manager, etc…

Understanding of digital advertising tracking and attribution technologies

Experience with programmatic campaign optimization tactics such as bidding strategies, audience targeting, creative optimization, etc.

Performance-marketing background, particularly in the direct-response, D2C, or e-commerce space.

Benefits

People First Culture; in the last year we increased our staff happiness by 20%, we have a culture coordinator, team events, learning opportunities and training, company mid-year kick-off, individual awards, Class Pass, and much more.

Private medical cover

20 days PTO + federal days off, plus 10 days sick leave

We're a global company with international work and travel opportunities

Digital learning opportunities – programmatic, Google, Influencer, SEO, Affiliate marketing to truly understand the full marketing mix, allowing you to go on and excel as a fully rounded digital leader

Fast progression routes as the company continues to rapidly grow.

An excellent and results-aligned bonus structure

A fun, energetic, collaborative, dynamic work environment