Consumer Attorney Marketing Group, Inc. (CAMG) · 1 day ago

Programmatic Media Buyer (Demand Generation)

United States

Contract

Remote

Mid Level

3+ years exp

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Insider Connection @Consumer Attorney Marketing Group, Inc. (CAMG)

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Responsibilities

Plan, develop, and grow new comprehensive strategies to drive new leads and cases via The Trade Desk. Other paid media channels are an added bonucs

Analyze and optimize media spend around campaign performance and monthly KPIs, focusing on data-driven tactics.

Work with the Creative team to develop creative for Paid Media campaigns with the ultimate objective of generating action and/or engagement from the targeted audience.

Handle creation of detailed targeting as well as update current targeting as needed.

Perform keyword and audience targeting research alongside the Digital Media team to ensure fully-optimized competitive positioning.

Conduct competitor analysis, legal industry research, and up-to-date direct response best practices.

Collaborate with other stakeholders in the Digital Media team to accelerate overall lead and case growth.

Qualification

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