117 applicants

Company

Lamark Media · 5 hours ago

Programmatic Media Buyer - Remote - US

United States

Full-time

Remote

Entry, Mid Level

2+ years exp

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AdvertisingMarketing

Growth Opportunities

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Responsibilities

Manage campaigns in DSP platforms. Planning, setup, analyzing, optimizing, and reporting across display, video, mobile, native, CTV/OTT, and audio

Identify and develop optimization strategies and deliver insightful reports based on data analysis

Daily management of ad formats, user targeting, supply vendors, day parting, recency, frequency, etc.

Manage programmatic partnerships through the planning process from RFPing, partner evaluations, partner scoring, negotiations, management, and final execution

Coordination and setup of assets and tags ensuring campaigns are delivering against KPI’s and proactively managing campaign execution.

Responsible for client pacing & performance.

Media planning based on brief parameters and media strategy

Recommend forward thinking strategies and innovations

Proactively working with client services on campaign set-up and optimization strategy

Work with the data teams to provide analytical insights to the client

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Programmatic buyingDSP platformsData analyticsAd serving technologiesAudience management toolsMicrosoft ExcelMicrosoft PowerPointClient communicationProject management

Required

2-4+ years' experience working in media agencies or in digital planning/buying role

Experience working in-platform in programmatic DSPs

Bachelor’s degree from an accredited college or university

MUST love and be curious about data analytics, and how that affects the bottom line

Must be passionate about the technologies used to support digital and/or mobile advertising operations: ad serving, audience management tools, inventory applications, and third-party ad tags

Well versed in the Microsoft Office suite specifically, Excel and Power Point

Professional client communication, both written and verbal

Ability to handle multiple projects and prioritize responsibilities

Ability to work efficiently in a fast-pace environment

Ability to proactively organize daily tasks

Self-motivated, but also can work well in a team

Keen problem-solving and troubleshooting abilities

Drive, ability to manage details, meticulousness

Enthusiasm for the future of brand advertising on the web and building that future with us