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Company

Reputation Ink · 9 hours ago

Public Relations Account Director

United States

Full-time

Remote

Director/Executive

5+ years exp

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Hiring Manager

Michelle Calcote King

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Responsibilities

Lead and execute strategic marketing and public relations initiatives that enhance our clients’ brand image, reputation and overall presence in their respective markets

Oversee all integrated marketing and PR activities, delegating tasks, managing deadlines, developing and implementing processes and procedures, and setting and achieving goals and KPIs

Draft and edit content, including client-ready documents, strategies and other communications, including pitches, bylined articles, blogs, bios, press materials and meeting reports

Proactively pitch news stories and manage media inquiries, leveraging your knowledge of the media landscape to position clients effectively

Maintain a pulse on current marketing and PR trends, industry-specific publications and emerging outlets to maximize coverage for our clients

Oversee client reporting

Manage and develop account team members

Set a standard for excellence and ensure team members have the resources needed to meet that standard

Advise clients in crisis situations with messaging and media relations

Meet billable goals and other KPIs as assigned

Conduct monthly check-ins with team members, offering constructive feedback and guidance on their work

Commit to being actively involved in the team’s career growth, advocating for their success within the company

Qualification

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B2B marketingPublic relationsAgency experienceClient relationship managementSupervisory experienceEditing skillsContent marketingSocial mediaSEOAIProactive work approachC-level client interaction

Required

5 to 10 years of agency experience in progressively senior roles, preferably managing B2B accounts (experience in professional services, including law, architecture, engineering and construction, is a plus)

Supervisory experience, overseeing junior and mid-level staff and developing A-players

Experience managing client relationships and budgets, with proven results for growing accounts and maintaining long-term relationships

A proven track record of successfully managing integrated PR and marketing accounts

A strong industry network and contacts with members of the press and key influencers

A bachelor’s degree in communications, journalism, marketing or a related field

Deep understanding of public relations and B2B marketing, including thought leadership, content marketing and social media. Familiarity with SEO and AI is a plus

Strong writing and editing skills

Drive, ambition and a desire to contribute to the growth of the agency

Poise and presentation skills necessary to work with a wide range of senior-level clients and subject-matter experts, including C-level executives, corporate lawyers, architects, engineers and more

A high degree of empathy, strong emotional intelligence and a kind, generous demeanor when working with clients, vendors, partners and team members of all levels

A proactive work approach that always anticipates 'what's next?' for their clients, as well as a drive to constantly improve

The ability to travel to client offices occasionally per client requests (all travel is reimbursed and infrequent)

An enthusiasm to work from a home office while doing strategic, high-impact marketing and public relations work for some of the nation’s leading law firms, architecture, engineering and construction (AEC) firms and B2B companies