Aspire General Insurance · 2 days ago
Public Relations Director
Remote (United States)
Full-time
Remote
Lead/Staff, Director/Executive
8+ years exp
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Responsibilities
Develop and execute communications and PR Strategies: Create and implement impactful communications and PR campaigns that align with the company’s goals and vision.
Lead Rebranding Efforts: Take ownership of the company's rebranding initiative, ensuring consistency across all communications channels.
Build and Leverage Relationships: Utilize existing media, influencer, and industry connections to amplify the brand's voice.
Crisis Communications Management: Act as the primary point of contact for crisis communications, safeguarding the company’s reputation.
Content Creation and Messaging: Find and craft compelling stories for use in shared, earned, and owned channels; develop messaging for consistent communications to various audiences.
Executive Visibility: Pitch and secure speaking engagements to raise the visibility of company leadership.
Collaborate Across Teams: Work closely with marketing, product, and executive teams to ensure cohesive messaging.
Measure and Report: Track the effectiveness of PR campaigns and provide regular reports to stakeholders.
Qualification
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Required
8+ years of experience in public relations, preferably in insurance, finance, or a related industry.
Proven track record of successful rebranding campaigns.
Established relationships with local, trade, and national journalists with recent media placements.
Previous experience supporting executive visibility work.
Strong leadership and project management skills.
Experience counseling executive leadership.
Exceptional written and verbal communication.
Ability to thrive in a fast-paced, dynamic environment.
Company
Aspire General Insurance
Aspire General Insurance Company is a California-domiciled, private passenger auto liability and physical damage carrier with combined management experience of over 100 years, servicing the needs of its customers.
201-500 employees
Funding
Current Stage
Growth StageRecent News
2024-02-22
Company data provided by crunchbase
