Road Scholar · 14 hours ago

Reactivation Marketing Manager - Remote Opportunity!

Portland, OR

Full-time

Remote

Mid Level

$65K/yr - $75K/yr

3+ years exp

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Insider Connection @Road Scholar

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Develop and implement comprehensive reactivation marketing strategies, focusing on print, digital, and email marketing

Analyze and segment lapsed account data to identify reactivation opportunities and tailor campaigns accordingly

Collaborate with the Marketing and Communications teams to design and execute compelling creative across channels

Develop test campaigns, including personalization and A/B testing to maximize re-engagement rates

Work with the customer service team to understand customer feedback and integrate insights into efforts

Identify data gaps and obtain third-party data as needed

Stay abreast of marketing trends to inform strategies

Monitor and report on reactivation campaigns, using data to drive decisions and improve future strategies

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Reactivation MarketingDigital MarketingEmail MarketingBusiness Intelligence ToolsProject ManagementMicrosoft OfficeCollaboration Skills