Trustwell Living, LLC ยท 3 hours ago
Regional Director of Sales And Marketing
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Responsibilities
Sets performance expectations and benchmarks and provides sales guidance for community sales teams to ensure that budgeted occupancy is met and exceeded.
Trains new Community Relations Directors and provides ongoing training for all.
Regularly measures the performance of the sales teams through reports and identifies areas and issues that are impeding sales.
Ensures community sales teams are deploying strategies for sales and community outreach that address all service lines including independent living, assisted living, and memory care as census requires.
Tours communities regularly to identify areas of improvement in the physical plant, operations, and pricing, and makes recommendations to the leadership team to address.
Periodically attends community marketing events, audits sales calls, and other outreach efforts to identify areas of opportunity for improvement.
Works in alignment with the organization's Annual Events & Marketing Plan, supporting proactive planning of marketing needs, outreach, and tactics for all service lines including independent living, assisted living, and memory care.
Supports community executive director and sales teams in developing annual sales/marketing budget.
Reviews and assesses policies and processes that impact sales to move-in and look for opportunities to streamline and improve.
Stays abreast of industry sales and marketing trends that impact occupancy.
Qualification
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Required
Minimum of 5 years direct Sales and Marketing experience.
Multi-site marketing and sales experience is a must.
Professional sales training is a must.
Experience managing a team of sales professionals.
Preferred
Assisted Living or Memory Care experience is preferred.