TRM Labs · 1 week ago

Regional Marketing Lead (APAC)

United States

Full-time

Remote

Senior Level

5+ years exp

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Comp. & Benefits

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Responsibilities

Partner with Sales, Customer Success, Product Marketing and others to identify growth opportunities at the account and segment level; define regional marketing programs needed to capture that growth through new customer acquisition, customer expansion, and pipeline acceleration strategies.

Plan and execute mid- and lower-funnel account-based marketing campaigns to move target accounts through the funnel, collaborating with Content Marketing, Product Marketing, Demand Gen, Partnerships and others to deploy head-turning activations in market, test and refine messaging and tactics, and ensure clear handoffs and feedback loops with your Sales and SDR partners.

Identify and develop region-specific channels and partnerships, with a focus on leveraging local trade associations and industry / regulatory bodies

Own the strategy for how we leverage events (third-party sponsorships, owned events, roadshows, roundtables, and workshops) as part of regional campaigns and programs; partner with the Events Coordinator to successfully execute the events roadmap in line with defined objectives.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Regional Marketing ExperienceAccount-Based Marketing (ABM)B2B MarketingEnglish LanguageEvent ManagementContent CreationMarket Strategy DevelopmentGovernment Marketing ExperienceMandarin LanguageCantonese LanguageJapanese LanguageKorean Language