Be an early applicantLess than 25 applicantsPosted by Agency
Get It Recruit - Marketing ยท 3 days ago
Regional Marketing Manager, North America
Tarrytown, NY
Full-time
Remote
Mid, Senior Level
5+ years exp
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Responsibilities
Develop and Implement Marketing Plans: Formulate and execute tactical marketing plans that drive revenue and strengthen our brand.
Campaign Management: Design, plan, and organize regional campaigns. Execute and manage integrated marketing campaigns across multiple channels, including digital, print, events, and social media.
Event Coordination: Work closely with the Marcoms team to plan and oversee regional events such as trade shows, conferences, webinars, and workshops.
Collaborate with Sales Teams: Develop bespoke Account-Based Marketing (ABM) programs with sales teams to win new accounts or increase share in existing accounts.
Market Intelligence: Gather market intelligence and customer feedback from North American regions to understand the competitive landscape and identify opportunities, trends, and customer needs.
Product Launches: Regionalize launches of new products and services for North America to maximize impact, generate leads, and increase revenue.
Training Programs: Support the development and delivery of high-impact technical and commercial training programs for new hires.
Relationship Building: Develop relationships with key opinion leaders to support new product and service introductions.
Performance Measurement: Measure the impact of marketing activities through Key Performance Indicators (KPIs) and a marketing dashboard.
Qualification
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Required
Minimum BSc (Hons) in a molecular biology discipline, with a comprehensive knowledge of and interest in clinical and diagnostic applications
Direct experience in NGS and/or FISH
Customer-focused with strong written and verbal communication skills
Excellent presentation skills
Proven success in a marketing role such as product management, regional marketing, or strategic marketing
Ability to work independently and as part of a globally dispersed team
Remote work capability, based out of a home office
Willingness to travel an average of 5 days per month within North America, with an annual trip to the UK offices
Preferred
Experience in clinical molecular genetics, clinical cytogenetics, or cancer genetics
Lab experience in genomic technologies such as NGS, microarrays, FISH, cytogenetics/cancer
Minimum of 5 years of proven success in sales or marketing in the cytogenetics, clinical molecular genetics, diagnostics, or cancer genetics market
Sales experience in the life sciences industry
Benefits
Company bonus scheme
Pension plan
Healthcare package
Company
Get It Recruit - Marketing
Get.It Recruit | Marketing - Helping companies of all sizes accelerate their hiring.
Founded in 2006Washington, DC
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase
