Regional Marketing Manager (Specialty) @ Thrive Pet Healthcare | Jobright.ai
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Regional Marketing Manager (Specialty) jobs in Austin, TX
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Thrive Pet Healthcare · 19 hours ago

Regional Marketing Manager (Specialty)

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Responsibilities

Understanding business, solving problems, and making decisions through inclusive contributions of others
Grow year-over-year emergency, specialty, and urgent care hospitals’ performance through the adoption of effective marketing programs with a focus on vet relations and community outreach tactics that target referring veterinarians
Grow year-over-year performance of key markets through in-network referrals, market-level marketing tactics, and brand awareness
Utilize reports on B2B referrals to optimize the referral business of Thrive’s emergency, specialty, and urgent care hospitals
Integrate any new hospitals or new hospital leadership into Thrive’s marketing programs
Support the opening of new emergency, specialty and urgent care hospitals and implement a plan of growth for the first 12 months and support beyond
Assess hospital needs and requests and deliver the appropriate support that leads to the best outcome for our teams AND pet owners
Operate local marketing efforts within budget
Develop trust with field stakeholders such as practice managers, medical directors, and vet relations representatives at the hospitals, and operations managers, directors, and VPs that support hospital operations
Coach operations partners and hospitals’ leadership on marketing programs, strategies, and tactics that are appropriate for the hospitals’ goals with a focus on local vet relations, such as local CE events, lunch & learns, in-person rDVM outreach, rDVM events
Foster a sense of belonging and collaboration among the hospitals in their region
Support hospitals’ leadership with empathy and with a solution-oriented approach
Balance hospitals support, consumer and referring veterinarians’ needs
Collaborate with operations partners to assess hospitals’ needs, capacity, and growth opportunities
Collaborate with hospital leadership and vet relations representatives to drive hospital growth
Create a network of Veterinary Referral Representatives that collaborate and share best practices to scale vet relations nationwide
Collaborate with other marketing functional areas in creating new programs, develop new local tactics, and manage hospital-specific projects, including supporting vet relations materials and toolkits

Qualification

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Veterinary referral marketingVeterinary industry knowledgeOmnichannel advertisingProject managementSolution-oriented mindsetRelationship building

Required

5+ years’ experience in field, regional and veterinary referral marketing
Knowledge of key marketing and omnichannel advertising principles
Strong analytical approach to evaluating attribution, funnel metrics and campaign performance
Solution-oriented and able to troubleshoot
Experience with project management
Organized, collaborative, self-starting, and strong communication (written and verbal) skills
Able to analyze work for improvements, solicit and incorporate feedback
Able to foster relationships with key stakeholders based on trust
Knowledge of veterinary industry is required

Company

Thrive Pet Healthcare

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Thrive Pet Healthcare offers routine wellness, emergency and speciality care, surgery, boarding, and grooming services for pets.

Funding

Current Stage
Late Stage
Total Funding
$36M
2023-07-12Private Equity· $36M

Leadership Team

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Tad Stahel
Chief Executive Officer
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Joseph Mazzarella
Chief Technology Officer
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Company data provided by crunchbase
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