De Gruyter Brill · 5 days ago
Regional Marketing Manager
United States
Full-time
Remote
Mid Level
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Responsibilities
Own the overall integrated marketing plan, target, budget, and calendar of the assigned portfolio including our University Press Library and UPL Open products.
Collaborate with marketing, sales, and our publisher partners in strategic planning and execution to achieve overall business objectives through customer engagement, demand generation, and pipeline acceleration.
Manage the end-to-end integrated marketing campaign process from strategy, execution, and campaign review. Marketing campaigns include (but are not limited to) digital marketing, organic and paid social, paid media, virtual events and webinars, conferences, etc.
Partner with our Paradigm Publishing Services Communication team to develop content based on sales/Publisher Partner priorities, customer journey, etc.
Timely execution of marketing plans and ensure strong follow-through on sourced leads and engaged accounts.
Qualification
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Required
Own the overall integrated marketing plan, target, budget, and calendar of the assigned portfolio including our University Press Library and UPL Open products.
Collaborate with marketing, sales, and our publisher partners in strategic planning and execution to achieve overall business objectives through customer engagement, demand generation, and pipeline acceleration.
Manage the end-to-end integrated marketing campaign process from strategy, execution, and campaign review.
Partner with our Paradigm Publishing Services Communication team to develop content based on sales/Publisher Partner priorities, customer journey, etc.
Timely execution of marketing plans and ensure strong follow-through on sourced leads and engaged accounts.
Enjoy working with broad, cross-functional teams and can lead, influence, and adopt a collaborative approach to partner with internal and external teams to develop marketing plans to drive business goals.
Passionate in digital technology and digital marketing, especially in marketing automation, content marketing, data analytics, and social media and paid media marketing.
Proven work experience in executing successful demand-generation and pipeline acceleration campaigns.
Have a pragmatic and can-do approach.
Are creative and confident in proposing new ideas.
Preferred
Experience doing this with Salesforce and Pardot, a plus.
Benefits
Family-friendly working time models, flexitime and a flexible home office arrangement for a good work-life balance
A generous vacation entitlement and special leave days
Extensive benefits and allowances for a healthy, balanced life
Development budget and opportunities for training and personal development
Passionate colleagues in diverse, international teams; joint team events and company parties
Company
De Gruyter Brill
A leading publisher in the humanities and beyond – De Gruyter Brill begins here.
Founded in 1749
501-1,000 employees
H1B Sponsorship
De Gruyter Brill has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2020 (2)
Funding
Current Stage
Late StageLeadership Team
Ben Ashcroft
Vice President of Sales and Marketing
Jacek Ciesielski
Vice President of Open Access
Company data provided by crunchbase
