INFUSE ยท 9 hours ago
Regional Marketing Specialist (Remote)
United States
Full-time
Remote
Mid Level
3+ years exp
Maximize your interview chancesAdvertisingB2B
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Responsibilities
Conduct thorough market research to identify trends, opportunities, and competitive positioning in key US markets.
Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.
Envision and execute omnichannel campaigns, crafting your own compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bring innovative ideas to the table to propose new ways to engage target audiences.
Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.
Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.
Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.
Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.
Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.
Attend, support, and measure the success of trade shows, conferences, and smaller events.
Qualification
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Required
3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices.
Proficiency in marketing automation software and CRM tools, with the ability to analyze data and make analytical, informed decisions.
Strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects.
A proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives.
Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies.
Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth.
Company
INFUSE
DEMAND PERFORMANCE DELIVERED
1001-5000 employees
H1B Sponsorship
INFUSE has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (5)
2022 (3)
Funding
Current Stage
Late StageLeadership Team
Alexander Kesler
Founder & CEO
Recent News
Search Engine Land
2023-12-20
2023-12-20
Company data provided by crunchbase
